We were invited by Scholz & Volkmer to join the development of Panasonics new Keyvisual for printed media. In multiple drawing-sessions we approached a character that would fit in with the already existing ones of the Panasonic Blu-ray Mini-Webspecial. We created a big range of different idea-concepts which finally led to a superherolike “Blu-ray Fighter”, that was realized in 3d by Knicken Design. Enjoy some of the development-sketches aswell as the final ad, and don’t forget to check out the project related links.
Blue outline-illustrations on a black surface showing a flying owl, a closeup of an owls face and two insects.
Blue outline-illustrations on a black surface showing an elephant and an octopus below.
Blue outline-illustrations on a black surface showing a flying dragon a female warrior-character and a centaur with spear.
Blue outline-illustrations on a black surface showing different kinds of superherocharacters with cloaks and magic particles around aswell as a female princeslike sorceress with peacock elements.
Blue outline-illustrations on a black surface showing a the superhero character sketch from the final ad. He has many circle elements on an tronlike armor and is shown in different dynamic poses.
A print-advetisment on a grey surface which shows a 3d-illustration of a superhero character in a blue particle surrounding framed by balck spaces with white type on it and a cut out panasonic blu-ray player.
